The Marketing Planning Manager is responsible for the coordination, planning and measurement of marketing campaigns for the affiliated practices DentalOne Partners supports and manages. This position will assist the Director of Marketing and CMO with marketing budgeting, analytics and campaign planning, as well as helping to evaluate and optimize marketing spend and media mix optimization. The Director of Marketing Planning will assist the rest of the marketing team in development and execution of marketing campaigns designed to acquire new patients and improve the retention of existing patients.
Disclaimer: The statements and descriptions denoted herein are intended to describe the general nature and level of the work being performed by people assigned to this work. This is not an exhaustive list of all duties and responsibilities. The organization’s management reserves the right to amend and change responsibilities to meet business and organizational needs as necessary.